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A new Nielsen survey released Thursday indicates that 38 percent of all u.s. mobile consumers now own smartphones. Of these, 55 percent are recent handset buyers who selected a smartphone. On the other hand, only 28 percent of u.s. mobile consumers were fitted with smartphones in the third quarter of last year-when 41 per cent of recent said that buyers had bought a smartphone, according to the FCC. Nielsen survey also found that Android has continued to be the most popular smartphone platform among u.s. consumers in May. Among respondents who bought a new smartphonedr dre beats special edition in the last three months, Android has been the market leader in the U.S.. However, the growth of Google's mobile platform in plane remained 38 percent during May compared with the results of the investigation of previous months. On the other hand, the popularity of Apple's iPhone has risen six percentage points in the last three months to 27 percent, according to Nielsen. Waiting for Mango The recent U.S. market gains from Apple have come primarily at the expense of Research In Motion. Accordingbeats by dre kobe bryant to Nielsen, BlackBerry devices accounted for 21% of the total number of smartphones belonging to u.s. customers in May. Surprisingly, the old Windows Mobile platform of Microsoft still accounts for nine percent of all owners of U.S. smartphone. On the other hand, new Windows Phone 7 platform of software giant represented only one percent of all smartphone users in the United States, according to Nielsen. Windows Phone 7 have not seen any increase in growth in the last three months. Some industry observers believe that many potential buyers are waiting to manga-generation mobile OS that Microsoft promised to release this fall. Still, IDC predicted recently that if everything goes smoothly with the transition from Nokia for Mango, Windows Phone 7 platform could reach a global market share of 20 per cent in 2015. beats by dre pro"Windows Phone 7 will benefit from support from Nokia, the scope and breadth in the markets where Nokia has historically had a strong presence," the company, analysts said. Mobile applications and brand loyalty Now that more u.s. consumers are using smartphones, mobile applications are becoming more important. According to Nielsen another survey released earlier this month, use the app now accounts for 56 per cent of all user activity on Android smartphones. On the other side 19 percent of user activity is dedicated to email, while 15 percent involves telephone calls and only nine percent of the activity of the user is browsing the web, on average. According to a new survey Futuresource Consulting, iPhone users are downloading most games and most frequently paying beats by dre lamboghinfor content. The company's recent survey of users of mobile devices in the u.s. and the U.K. shows that one in every three users of the iPhone are making purchases "in the App". On the other hand, only one in 10 Blackberry and Android users were doing the same. In addition, 64 percent of iPhone users view the video on their devices, whereas only 32 percent of other smartphone users, said the same. The consulting firm latest living with Digital study also demonstrates the enormous importance of nature and untransferable mobile applications as a driver of brand loyalty. Among the owners of iPhone the company interviewed, 54 percent indicated they are committed to the Apple brand so they can keep the apps that they have come to depend on. "Applications for smartphones and tablets still offer significant opportunities to promote and monetize games, books, movies, and TV content," said Alison Casey, head of global content at Futuresource. "Although the market is in its early stages, the tablets will be portable device for entertainment in the future, generating a new generation of applications and services that will give an additional impetus in this lucrative market segment." The telecommunications service provider of the Internet in partnership with the Virtual computing environment to accelerate the deployment of its cloud computing services. CEV was formed by Cisco (NASDAQ: CSCO-News) and EMC (NYSE: EMC-News) with investmentsmonster beats of VMware (NYSE: VMWARE-News) and Intel (NASDAQ: INTC-News) and is making its platform VBlock to 8 x 8 (NASDAQ: EGHT-News) to help accelerate your cloud-based products. With the help of the VBlock, 8 x 8 will pursue the largest enterprise and Government clients. 8 x 8 jumped 9.9 percent to 5.