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On Twitter, Facebook and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands highly optimized your marketing and PR strategies to accommodate this behavior, even going so far as to make for a CRM (customer relationship management or consumer) through avenues such as Facebook and Twitter. [More from Mashable: take a look at foursquare or Facebook for Late check-outs at select Radisson Hotels] As specialists in social CRM get satisfaction found, many consumers who follow online brands are just in it for the beats by dreperks. About 40% of Facebook, MySpace and Twitter users in a recent study said that they followed brands to get access to discounts and special promotions. See also: The biggest brands on Facebook [INFOGRAPHIC] [More from Mashable: 5 innovative campaigns to learn with Facebook] Another common response in the same survey indicated that many consumers will follow a brand if they are current customers. And the creation of interesting, entertaining content online is another great way for brands to gain followers and fans in social services. Check out this Infographic of get satisfaction and design shop five column for more details on why and howbeats studio headphones ordinary people follow brands online. Click image to see the full-size version. [source: get satisfaction blog] Top image courtesy of iStockphoto user Ridofranz. This story originally published in Mashable here. Take to the skies and test out new web-Google operating system Extra ginger ale or forget a pillow free for your next flight; Virgin America has a better idea. In a move that one Android tablets pop-ups in free flight American Airlines, Virgin will allow passengers to use Samsung Chromebooks on certain flights. Travelers trekking main hub of the Virgin in San Francisco to Boston, Chicagobeats solo and Dallas will be able to take advantage of the new programme. The Chromebook runs on the web Google operating system Chrome, making Wi-Fi of the Virgin a perfect fit for such an amenity. Chrome OS uses the internet as its interface, allowing users to run web applications and perform other tasks without ever leaving the web. Users can browse, rate and download applications on the Web store that Chrome, who is familiar with the iTunes App Store will immediately feel comfortable with. In a world dominated by a handful of operating systems, Chrome OS is a bit of a wild card. Enabling airline passengersbeats studio james the chance to spend a few hours going hands-on with the concept is a win-win for Virgin and Google for obvious reasons. However, the question is whether the nature, sometimes unpredictable air internet testbed is ideal for a device that requires the web to work in any meaningful way. Virgin America via Mashable More than Tecca: On 7 July, YouTube will be live streaming the red carpet premiere of Harry Potter and the Deathly Hallows Part 2 of Trafalgar Square in London. It is expected that many famous faces appear in the event, including the writer J.K. Rowling, Emma Watson, who plays Hermione, Rupert Grint of Ron Weasley fame and Harry Potter, Daniel Radcliffe. The livecast is reaired immediately after it is done for those with time zone differences can watch. The stream begins at 8:0 11:0 am Eastern/Pacific/4:0 British summer time. You can watch the event on YouTube channel official Harry Potter. If you go there now, you will see a countdown beats studio ferrariclock and be able to see the latest trailers for the film, read the official Twitter feed, or enter a sweepstakes to be, the premiere of London. Can't wait to the last movie premiere of July 15? There are plenty of Potter-themed distractions so that you enjoy watching the early films on YouTube or Facebook, as well as the next Harry Potter family week ABC to download the application wand of Harry Potter and his friends of duel. Unfortunately, we'll have to wait even more, to be exact, before we learn the full scope of what the newly Pottermore site has to offer for fans who want to continue his passion for all things Harry Potter. Twitter via the official YouTube Blog Post by Dan O'Halloran More than Tecca: